Mock-Up Including: Face Card, Back of Card, Box
Overview
Project Summary
With this project for my Branding & Identity course, my design and illustration skills worked hand in hand. I was tasked with putting my own spin on a traditional deck of cards, which involved concept creation, logo design, illustrations, graphic layouts and packaging design.
My Roles
Researcher
Logo & Branding Designer
Illustrator (Cards)
Graphic Designer (Cards)
Packaging Designer (Box)
Timeline
Week 1 - Research, Moodboard & Personas
Week 2 - Logos & Illustrations
Weeks 3 & 4 - Card Layouts & Packaging Design
Completed Full Color Logo
Research & Insights
Challenges
Standing out amidst many competitors
Legibility
Simple, yet original brandname
Important To Include
Bright, but effective, related colors (orange, yellow, pink, green)
Solid illustrations
Simple, supporting patterns
Back of Card
King of Oranges
Queen of Lemons
2 of Strawberries
3 of Oranges
4 of Lemons
5 of Apples
6 of Strawberries
Initial Logo & Suit Illustration Sketches
Initial Face Card Sketches
Process
1. Logo Sketches
2. Color Palette & Typography
3. Final Logo Designs
4. Card Illustrations & Design
5. Box Design
6. Mock-Ups
Initial Logo Concepts
Color Palette
Initial Typography Concepts
Mock-Up Including: Box, Face Cards, Number Cards and Back of Card
