Completed Collateral Including: Pizza Pox, Sauce Label and Menu
Overview
Project Summary
A beloved, graphic design curriculum staple, this restaurant project for my Brand & Identity course involved conducting research, creating a logo collection and brand identity, as well as the production of a menu and some packaging collateral. I was tasked with doing so for a “familiar, fun and historic” pizzeria in the low-moderate price scale. Inspired by a loved one’s family history, I landed on “Pizzeria Nobile,” a charming, family-owed shop based in New York City.
My Roles
Researcher
Logo & Branding Designer
Graphic Designer (Menu)
Packaging Designer (Pizza Box & Sauce Jar)
Timeline
Week 1 - Research, Moodboard & Personas
Week 2 - Logos & Branding
Weeks 3 & 4 - Menu & Packaging
Completed Logo Collection Including: Full Color, Black and White Designs
Research & Insights
Challenges
Standing out amidst many competitors
Affordability
Focus on family & tradition while appealing to a new, younger crowd
Important To Include
Inspiration from tradition with modern twist
Traditional colors (black, white, red, green)
Linework illustrations
Checkered pattern
Front of Menu
Back of Menu
Process
1. Logo Sketches
2. Color Palette & Typography
3. Final Logo Designs
4. Menu Design
5. Sauce Label & Pizza Box Designs
6. Mock-Ups
Initial Logo Concepts
Color Palette
Initial Typography Concepts
Menu Layout Sketch
Tomato Sauce Label
Pizza Box Dieline
Completed Collateral Including: Pizza Box, Sauce Label and Menu
