S&W Shipping Company
Illuminer Luxury Skin Care
Spoonful of Good Cereal
Sparks Fly Premium Cedar Matches
Moon & Back Baby Apparel
Seaside Snapshots Photography Collective
Overview
Project Summary
This project was a semester-long endeavor for my Brand & Identity course. Every 1-2 weeks, I created a brand, logo and identity for a specific (or purposely vague) "client" prompt, ranging from luxury skin care to shipping companies. Through this collection, I was able to experiment with varying types of logos, layouts, styles, taglines and mockups.
My Roles
Researcher
Logo & Branding Designer
Packaging Designer
Illustrator
UX/UI Designer
Completed Primary Logos Including: Sparks Fly Matches, Seaside Snapshots Photography, Illuminer Skin Care, S&W Shipping, Moon & Back Baby Clothes, Spoonful of Good Cereal, Kangacouries Delivery, Yappity Messaging App and Music Composer Monogram
Prompts
1. Igniting the Semester-Long Project: Match Boxes
2. Smile and Say Cheese: Photography Business
3. Luxury in a Bottle: Premium Skin Care Products
4. Welcome to the Industrial Side of Design: National Shipping Company
5. Aw so Cute: Baby Apparel
6. Grab a Bowl and Dig In: Cereal Box
7. The Postal Service Prompt: Delivery Service
8. Let's Talk: Messaging App
9. Letterform: Monogram
Sparks Fly
Objectives:
Branding for a box of matches and packaging mockup
Freedom to choose name and type of fictional company...but it should be short and suggestive of the product's purpose
Must include the tagline "Premium Cedar Matches"
Deliverables:
Logo in color (minimum 2 colors)
Apply created branding identity to the 2 provided digital mockups (see one above)
Seaside Snapshots
Objectives:
Identity for a photographer or their photography studio that reflects the essence of the photographer or studio and captures the attention and curiosity of potential clients
Freedom to choose a name for this company
Deliverables:
Logo in color (minimum/maximum 3 colors)
Mockup logo overlaying photo (see above)
Illuminer
Objectives:
Identity for a high-end skincare client seeking a new name and brand identity
Wants an elegant and expensive look & feel
Logo should not feature any oversaturated colors
No wordmark or letterform brandmarks
Mono-line preference
Deliverables:
Logo package with primary signature and brandmark
Apply created identity to the single provided digital mockup (see above)
S & W Shipping
Objectives:
Rebranding of a national shipping company
100th year anniversary
Not too any colors label and packaging printing
Open to any logo style or name
Wants in a new look that reflects and honors their historical roots
Originated in a small town in the U.S.
Deliverables:
Logo package with primary signature and brandmark
Apply created branding identity to the 2 provided digital mockups (see one above)
Moon & Back
Objectives:
A unique brand for infant clothing, offering top-quality 100% cotton garments for new parents/guardians
The brand's essence should exude a sense of fun, vibrancy, and approachability
Delve into research on competitors, explore baby-friendly color palettes, and other factors that will set your brand apart in the market
Deliverables:
Logo in Color (minimum 2 colors)
Shirt Design Pattern
Apply created branding identity to the provided digital mockup (see above)
Spoonful of Good
Objectives:
Brand identity and packaging for a new cereal product line at "Big Cereal Inc."
Packaging concept for the cereal box
Consider the practical aspects of packaging design as well, such as nutrition information, ingredients list, and any other required details.
Deliverables:
Logo package with primary signature and brandmark
Apply created branding identity to the provided digital mockup (see above)
Kangacouriers
Objectives:
A professional logo for a new delivery service that rivals established companies like FedEx, UPS, and USPS
Consider the elements of the industry such as boxes, geometric forms, paper, packaging materials, and letters in your design
Use creative freedom but avoid using established delivery company color palettes
Deliverables:
Responsive Logos Package including 1) a Full Color Signature with an establishment year and tagline and 2) a Full Color Signature without year and tagline
Yappity
Objectives:
Branding for the next big messaging service app
A short, tech-friendly name, similar to Chatter, InstaChat, or Messenger
Apply your new brand to an already designed UI, allowing you to modify typefaces, copy, colors, and more
Deliverables:
Logo package with primary signature and brandmark
Apply created branding identity to the provided UI (see below)
Music Composer
Objectives:
Letter Monogram logo (aka a Letterform)
Freedom to pick who this letterform logo is for—Maybe a business, a nonprofit, a school, a person, it's entirely up to you
You must name this client and develop a brandmark that is clearly the first initial while also incorporating visual elements
Deliverables:
Logo package with primary signature and brandmark
